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Date: 1–2 July 2026 LOOTAH joined Tones of Beauty UK for two exciting days of fragrance, new connections, and London moments. Held at ExCeL London, the event was filled with new faces, great conversations, and plenty of fragrance discoveries. We enjoyed meeting the UK audience and introducing them to the world of LOOTAH in one of the most exciting cities.

Date: 3–6 June 2026 LOOTAH made its first appearance at Esxence – The Art Perfumery Event 2026 in Milan, presenting Emirati fragrance craftsmanship on an international stage. Throughout the event, LOOTAH connected with distributors, industry leaders and fragrance lovers from around the world. It was a valuable opportunity to share our heritage, craftsmanship and distinctive approach to perfumery with the global fragrance community. This milestone marks another important step in LOOTAH’s growing international presence.

New scents are on the way at LOOTAH, beginning with Al-Dana Incense in August, followed by Desert Oud and Dolce Oud in September. Al-Dana Incense will become the latest addition to our incense collection, bringing a new experience to LOOTAH’s home fragrance rituals. In September, Desert Oud and Dolce Oud will join the LOOTAH fragrance collection. More details about the upcoming creations will be revealed soon.